Archive for the 'Marketing' Category
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March 12th, 2010 | Category Marketing |

This week at the Game Developers Conference in San Francisco , Sony (worth a look!) unveiled a motion controller for the PlayStation 3 (pictured), offering gamers its answer to the Nintendo Wii. It’s called the Move and is a rectangular device curved on the sides to fit comfortably in the hand. It also has a glowing ball at the…
March 11th, 2010 | Category Marketing |

Okay, Apple fanatics, publishing hopefuls, and reckless early adopters: tomorrow is your day. Start warming up your refresh finger (mine’s the right middle finger–it’s like I’m saying “screw you! Work this time!” with every furious refresh), because Apple’s iPad, in both Wi-Fi and 3G configurations, is allowing pre-orders starting tomorrow at 8:30 AM EST (5:30 AM PST). You can…
March 11th, 2010 | Category Marketing |

Maya Romanoff, the man who made tie-dye hip for non-hippies, celebrated four decades of creating drop-dead wall coverings last night at New York’s Museum of Arts and Design. Resplendent in pink striped socks and a tie-dyed velvet necktie, Romanoff sat silently in a metallic red wheelchair as his wife, Joyce, the company ‘s president, closed her thank you speech…
March 11th, 2010 | Category Marketing |

If you ever visit the downtown Manhattan offices of Foursquare , the popular location-based social game for smartphones, don’t say the word Gowalla. When I made that mistake during a visit there last November, 27-year-old cofounder Naveen Selvadurai sent me to the Foursquare time out chair. It was a joke. I think. Gowalla is Foursquare’s arch-rival. The companies both…
March 11th, 2010 | Category Marketing |

Have you seen Logorama , the movie comprised entirely of animated logos, that just won the Oscar for best animated short film? It’s an excellent representation of the technicolor tapestry of branding that our world has become. Whether that’s a good or bad thing depends on your point of view. [youtube p10UE3O8s24] But what would the world be like…
March 11th, 2010 | Category Marketing |

Marketeers who are still a little unsure about charting their path through the choppy waters of Facebook , Twitter and LinkedIn could do worse than check out this handy little guide to making social media work for them. The CMO’s guide to the social landscape, created for CMO.com by client 97th Floor, takes all the major social media sites…
March 11th, 2010 | Category Marketing |

Sony gave a brief tech demo of its motion controller at the E3 show last year ( and discussed it with us just a few weeks ago ), but a lot of the particulars were left unknown. Today, they demonstrated the newly-dubbed PlayStation Move, and released details about accessories, price, and release date. Sony’s hoping the Move will attract…
March 11th, 2010 | Category Marketing |

It only took a couple of months, but it seems the first spin-off of ChatRoulette is here. ChatRoulette Map does exactly what it sounds like, using Google Maps to plot the IP addresses of all the voyeurs and weirdies who are online and using the crazy site. You can choose whether to hoist up a picture of yourself–so far,…
March 11th, 2010 | Category Marketing |

Twitter’s geotagging powers could transform the lifecasting service into something extremely powerful . And the company’s just taken the first steps to making this happen through its own Web page: It’s turned on Tweet mapping.
March 10th, 2010 | Category Marketing |

Noll & Tam Architects and Scott Dennis Architect turn a decommissioned missile silo into a marine mammal rehabilitation center. It’s one thing to turn an empty building over to plants–set up a couple veggie carts, like they did in Cleveland , or strap on a green roof. But what about turning it over to animals? And what if that…