Archive for the 'Marketing' Category
All information about Marketing, Marketing Latest News
March 18th, 2010 | Category Marketing |

Following the well-publicized fracas over censorship, attacks on human rights, full-scale hacking, and accusations of governmental involvement in attempts to steal data from Google ’s servers, Google has been very public in its condemnation of the situation. Recently, even China has brought out the fangs, threatening the search giant with “consequences.” Though hopeful for a positive resolution , Google’s executives … Read More
March 18th, 2010 | Category Marketing |

Universal Music Group, one of the “Big Four” major labels, is the first to react to the years-long decline in CD sales. CD sales are down 15.4% this year, a slightly slower decline than the two years prior but still a huge drop, and though digital sales are nearing the volume of physical sales, revenues are still plummeting. Retailers and … Read More
March 18th, 2010 | Category Marketing |

I’m sure Google was reading my last post and decided it was time to come clean about their intentions to enter the living room via GoogleTV. Kidding aside, that’s what was reported recently . In a nutshell, Google is extending its reach into your living room and inviting Sony, Intel, and Logitech to the party. Couple this news with Google’s … Read More
March 18th, 2010 | Category Marketing |

Joseph Kosinski trained at the knee of IDEO’s founder, and some of the most famous architects in the world. Will we now seen more architects making Hollywood films? When Tron Legacy comes out in theaters, it’ll be one of the most expensive movies ever made. But it isn’t being directed by James Cameron or Michael Bay or Peter Jackson. It’ll … Read More
March 18th, 2010 | Category Marketing |
In the past year, your company probably slashed virtually all “unnecessary” expenses from its budget. How did it hit salespeople? Perhaps your annual sales meeting was cancelled. Maybe important training was delayed. You probably cut your travel expense big time too. But what happens after you’ve squeezed every bit of fat out of the budget? It’s time to focus on … Read More
March 18th, 2010 | Category Marketing |

One of my favorite thought leaders (Nobel Prize winner), Paul Krugman , explains how he thinks about the current China syndrome, and why he believes that most of the responses that he hears from fans are missing the point. He focuses on three questions: The macroeconomics of Chinese currency intervention, the fallacies of elasticity pessimism, and the political economy issue … Read More
March 18th, 2010 | Category Marketing |
Microsoft WorldWide Telescope has been around since February 2008 as a standalone app, sort of like Google Earth. It allows you to pan around space thanks to images taken from Earthbound telescopes as well as the Hubble, but that’s not the only feature. It also gives a very Google Earth-like option to zoom around our own planet, it has 3D … Read More
March 18th, 2010 | Category Marketing |

Many have speculated that the two lawsuits Apple filed against HTC were merely a thinly veiled attack on Google , who designed the software on HTC’s phones. But HTC is quick to remind us that despite their recent surge in popularity (and subsequent placement on our Most Innovative Companies list), they’re by no means new to the game. Before HTC … Read More
March 18th, 2010 | Category Marketing |
The Team: Google : The mastermind. Of the three major connected screens users have (TV, mobile, and computer), Google has made firm stands in only the latter two–and now they’re coming for TV. Google will be supplying the software for the range of devices (more on that below), which will be based on its mobile Android OS, but use Chrome … Read More
March 17th, 2010 | Category Marketing |

Swearing kids and boobie jokes may be the secret to the success of their videos, admitted Funny or Die ’s CEO Dick Glover and creative director Andrew Steele at SXSW this past weekend, but the smart business model behind them may hold a few secrets to the future of entertainment.