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July 23rd, 2010 | Category Marketing |

This week, Alaska Airlines demonstrated a set of next-generation flight procedures that dramatically reduced fuel consumption and carbon emissions. Under the banner of its “Greener Skies” project, AA used satellite-based guidance technology that enabled aircraft to fly more efficient landing patterns, which are shorter and more direct. The Seattle-based airline estimates that such improved descent approaches would burn 2.1…
July 23rd, 2010 | Category Marketing |

Want to generate innovation? Build a hub to make it happen. The U.S. Department of Energy is embarking on an ambitious plan to speed up energy innovation with a $122 million cash injection for an Energy Innovation Hub in California. Dubbed the Joint Center for Artificial Photosynthesis, the research center will do exactly as its name suggests–develop a solar…
July 23rd, 2010 | Category Marketing |

Nokia’s business may not be circling the drain hole, but it is in the toilet despite positive spin around its recent finances. How can the company be saved? A former exec knows: by flushing its middle management. Juhani Risku wrote a book– Uusi Nokia (New Nokia)–that has been a sensation in Finland, but is only now hitting the English-speaking…
July 23rd, 2010 | Category Marketing |

Raytheon is a name you may associate with turgid-sounding defense tech, but rarely anything that may rank as cool. This may change: It’s just unveiled its Scorpion helmet digital info tech, which may sound familiar to fans of Blue Thunder. Scorpion isn’t a helmet by itself–it’s an insert to existing helmets that injects a huge chunk of 21st century…
July 23rd, 2010 | Category Marketing |

Judging by the recent actions of companies like Walmart and Samsung , sustainability indexes (aka green supply chain rating systems) are the next big thing in corporate social responsibility. So it isn’t all that surprising that a group of 100 retailers and apparel brands are joining together to form an industry-wide Eco Index–a software-based tool that allows companies to…
July 23rd, 2010 | Category Marketing |

Some things were just meant to be As a rule I’m a ‘never-before-noon’ man. But one morning recently there it was, on top of the spread of magazines laid out for me on my desk. Cover story of The Atlantic Monthly, the magazine founded by Ralph Waldo Emerson and some cronies over a few drinks at the Parker House…
July 23rd, 2010 | Category Marketing |

Working with the media is a powerful way to promote your business. Some business owners are missing big opportunities to promote their business because they believe some common myths about the media. Recognize and dispel these three media myths. Media Myth 1: The job of the media is to report the facts The former editor in chief of a…
July 23rd, 2010 | Category Marketing |

Microsoft ‘s Windows Phone 7 launch is an incredibly exciting smartphone launch, maybe even more exciting than the iPhone 4, since this is a totally new platform from a major company. It’s also a huge bet for Microsoft, but they’ve been giving us more and more hints as to what Windows Phone 7 will eventually look like, and it…
July 23rd, 2010 | Category Marketing |

The happy man you see above is not the nine gazillionth owner of an iPad, but the Indian minister for HR Development, Kapil Sibal. What he’s holding in his hand is, he claims, a $35 tablet that will give the OLPC a run for its money. It is, he told the press, “our answer to MIT’s $100 computer.” Developed…
July 23rd, 2010 | Category Marketing |

Apple may have a reputation as a security leader, but it’s not entirely accurate. Its OS can be hacked like any other (at hacking conventions like Def Con, Mac OS has not proven significantly more secure than Windows), and now, blogger and white hat hacker (the good kind) Jeremiah Grossman has discovered a major flaw in Apple’s Safari browser.…