A 2008 survey from MarketingSherpa indicated that 52% of viewers took action after seeing an online video ad; 28% looked for more information; and 16% bought something. Statistics like these appear to have resonated with some advertisers, because advertising through online video seems to be on the way up.
One company that specializes in creative online video ads is expecting…
A while back, StumbleUpon released web stumbling, which is the ability to use the service without having to download the toolbar that has accompanied it for years. The company has now announced some features that expand upon this. The StumbleUpon Team shares them with WebProNews:
1. Fully Personalized Experience – Now you can expect the same high-quality and personalized recommendations…
Yahoo has given the Yahoo Web Analytics interface a new look and some new features. These new demographics and interest group reports, as well as new segmentation, filters, a demographics and interest groups dashboard, the ability to create more scheduled reports, and custom fields with more actions.
New reports included in the new dashboard include:
- Age report
- Gender…
A bill that would repeal the U.S. ban on online gambling is set to be introduced next week by U.S. Rep. Barney Frank, chairman of the House of Representatives Financial Services Committee.
Online gambling could generate $52 billion in revenue in the U.S. over the next ten years if the three-year-old ban on Internet gambling was lifted and the government…
Overall, online shopping has not been adversely affected by the slow economy reports. But that good news isn’t extended to Web-only retailers, the majority of whom are experiencing flat or declining sales.
According to a survey by Forrester Research and Shop.org, online retail sales rose by an average of 11 percent in the first quarter of 2009 with the bulk…
Wakoopa has been collecting information related to social networks and applications on the web, and they have a new report that reveals some interesting findings.
For one, Twitter continues to grow rapidly. This isn’t news to anyone, but as its growth continued through the entire first quarter, it saw a particularly big jump in March. As far as apps, Tweetdeck…
AOL has introduced Socialthing a new platform that connects social networks with other Web sites.
When adding Socialthing to a Web site a basic navigation bar appears at the bottom of the page. Visitors to a Socialthing-enabled Web site get a unified sign-on allowing them to chat and send instant messages to others. They can also syndicate content from other…
Don’t be surprised if, at the next Web 2.0-type conference, the attendees all wear surgical masks and tote gallon jugs of hand sanitizer. New stats from both Nielsen and Hitwise indicate that fear of the swine flu has hit the online world in a big way.
A Nielsen press release stated in relation to blog posts, "The volume of conversations…
AOL’s MediaGlow has launched a new political news and blog site called PoliticsDaily.com.
PoliticsDaily.com features a mix of political views and will focus on in-depth political analysis instead of breaking news. AOL says as more people go online for political news and information that its new site will offer information across the political spectrum.
The site is led by former…
Sharon Waxman formerly of the New York Times and the Washington Post, and now writing for the Wrap says that she went to a party at Arianna Huffington’s mansion and spoke with Google CEO Eric Schmidt. Far from the idle chit chat about the weather, she claims that Schmidt told her about Google’s plan to roll out a system in…