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February 17th, 2010 | Category Marketing |

Do you ever think, “I wish I’d thought of that?” Chances are you have. We have all from time to time recognized a great idea for its value, and of course wished we’d been the one to have the idea. The truth is, you can have great ideas of your own. All you have to do is think outside of … Read More
February 16th, 2010 | Category Marketing |

A new model for building wind farms inspired by the way fish swim in schools could decrease costs while increasing power density. A trio of CalTech students released a paper today arguing that wind farms could yield much greater power density if they were modeled on formations of fish. The most widely used wind turbines have a propeller-like horizontal axis … Read More
February 15th, 2010 | Category Marketing |

I’m currently reading a new marketing textbook that was just released called, “C onsumer Behavior: Human Pursuit of Happiness in the World of Goods ,” written in collaboration with Professor Banwari Mittal and six of his colleagues. If truth must be known, Professor Mittal mentioned me in his book and was kind enough to send me a copy upon its … Read More
February 15th, 2010 | Category Marketing |

Photograph by Kang Kim Don’t shoot the messenger! That look may be a tad pass
February 15th, 2010 | Category Marketing |

Since July 20, 2004, we have posted more than 1,000 times at The Global Small Business Blog (http://borderbuster.blogpost.com). We hope you will follow us for another 1,000 posts! Many thanks. And here’s an article indicating global data continues to reinforce the idea that the world business cycle has bottomed and that growth is starting to advance. Illustration source: here.
Original … Read More
January 23rd, 2010 | Category Marketing |

There’s not a whole lot of point speaking to people who don’t want to speak to you. If you are involved in advertising in daily newspapers, general interest publications, direct mail to diverse mailing lists or even billboards, you are probably wasting a good percentage of your advertising dollar. Unless you’re overall goal is awareness, then this is a luxury … Read More
January 23rd, 2010 | Category Marketing |

Video conferencing technology has been around for years, but most of us still don’t spend our days sitting in large rooms staring at virtual counterparts of our distant coworkers—we prefer confusing conference calls or plain old Skype instead. Why is that? If video conferencing is the meeting of the future, a movement toward a world that is truly flat, why, … Read More
January 23rd, 2010 | Category Marketing |

Newsweek’s Fareer Zakaria has a conversation with Google CEO Eric Schmidt about doing business in China despite the restrictions that Beijing imposes on Internet freedom. Excerpt here: Why did you make this decision? It surprised many people and many companies. Google is a different kind of company than many others. The issue of operating in China was always complex for … Read More
January 19th, 2010 | Category Marketing |

Very few people understand the tremendous value in their list . Very few people get that. They think they do, but they really don’t. They see it primarily as a list of “potential customers”. Your list is so much more than that. It’s an entity of its own. It’s a machine that just needs you to treat it appropriately and … Read More
January 19th, 2010 | Category Marketing |

Scientists around the world have been kicking around the idea of making meat from stem cells for years now–a tantalizing (yet slightly disturbing) project for anyone who abhors the state of factory farms. Denmark’s In-vitro Meat Consortium has gotten the furthest with the project, however, having recently created strips of meat approximately half an inch long using stem cells from … Read More