Most small business owners mistakenly think that marketing is synonymous with advertising. They believe that if they put an ad in their local newspaper, run a Google Adwords campaign and stay active on Facebook, that’s all there is to it. However, marketing is so much more than running various advertising campaigns. Marketing is every single encounter that you have…

Article Contributed by Cody “the Retire Before 25 Guy” Miller If you’re like most young entrepreneurs, if you’re like me, you’ve chased some people around before. You like what you have to offer and you believe in working for yourself, so naturally you want others, especially family and friends to feel the same way. Well, stop. Amateurs “sell”, Pros…

Article Contributed by Michele DeKinder-Smith Over the past 20 years, the number of businesses owned by women has grown by more than 42%. In fact, in 2008, women-owned firms accounted for more than 1.9 trillion dollars in sales. But while more and more women are eager to become small business owners, they’re also still facing more challenges than men.…

The Mobile Tech Weblog: Swype has announced a new text prediction technology for touch phones in which users simply roll their fingers along the letters of a word on the software QWERTY keyboard of a touch screen phone. So in other words (no pun intended) a user simply slides their finger over the onscreen keyboard in succession and then…

Article Contributed by Michele DeKinder-Smith Launching a product can mean lots of things to a business. It can mean branching out and snagging a new buyer in a different market. It can also mean creating residual income for a service-based business. And it may be just the thing needed to turn a struggling business into a cash cow. This…

PCWorld: The Gboard is essentially a standard numeric keypad that connects to your PC via USB. The specially labeled keys are programmed with macros that correspond to Gmail’s keyboard shortcuts. So, rather than having to remember that # moves an e-mail to the trash and e archives the current conversation, you can simply hit one of the 19 clearly…

No matter how a female entrepreneur runs her business, it’s possible that at some point, the relationship between her and a client will come to an end. Although most successful women will agree that they want to end things amicably, severing the working relationship may be tougher for some than for others. A new study from Jane Out of…

In every female entrepreneur’s life, opportunity will knock. Successful women must determine how they’ll answer. Will they fling the door open and shout, “Welcome!” with no more trepidation than they’d use when hosting their best friend? Or will they hook up the security chain and open the door just a crack, asking, “What do you want?” Whether it’s one…

Last week I talked about how either moving too fast or too slow can sabotage your success. (You can read part 1 by visiting my blog… my website address is listed below.) Today I’m going to talk about a place where entrepreneurs typically move too slow — creating products or programs. Does this sound familiar? You’ve been working on…

Whether you love to write or not, the written word is still one of the most influential marketing techniques to help you reach your audience, get your message out to the world and give people an opportunity to resonate with you. Thing is, even the best of writers can get stuck trying to figure out what to write about.…