The Paradox of Choice and the Dangers of Perfection

The Paradox of Choice and the Dangers of Perfection
As important as I believe National Save for Retirement Week is, I have to confess that after four days (five, if you count Sunday), I’m bored of it. My short attention span has dwindled. (Imagine the difficulties I’m having as I try to concentrate on writing a book for three months solid!) Instead, I want to shift gears for a moment and talk about a subject with immediate real-life implications: the dangers of perfection. Good vs. perfect While doing research for my book ( Your Money: The Missing Manual ), I re-read The Paradox of Choice by Barry Schwartz. The Paradox of Choice is about how we think that choice will make us happy — but it doesn’t. In fact, too much choice just might turn you into a basket case, especially if you’re a certain type of person. Schwartz describes his research into two groups of people, Maximizers and Satisficers: Maximizers are those who only accept the best. Every time they make a purchase (or do anything else, for that matter), they need to be sure they’ve made the best decision possible. When shopping for shoes, for example, a Maximizer wants to look at all of the options. She wants to compare of the prices. And even after she’s made her purchase, she worries that maybe she missed a better shoe or a better price at another store. Satisficers, on the other hand, have learned that, contrary to conventional wisdom, good enough often is. Satisficers have learned to settle for something other than the best. A Satisficer still has expectations and standards, but once she’s found something that meets those standards, she buys it. When shopping for shoes, a Satisficer makes do with a pair that meets her needs at a price she can afford.

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