A report that has caught on like wildfire on Twitter is indicating that shopping.com Founder Nahum Sharfman has been killed in a plane crash in the sea near the Greek island of Zakynthos.

What looks to be the original source of this news is written in Hebrew, but according to the Jerusalem post, the bodies of "a couple" were discovered this morning. Though that article does not ID them, Sharfman and his wife were evidently the couple.

The plane reportedly had problems and landed temporarily before taking off again and sending out a distress signal an hour later. It didn’t take long for reporting and mourning to show up on Twitter. 

Shopping.com is a comparison shopping site that was originally called DealTime.com and founded by Sharfman and Amir Ashkenazi in Israel in 1998. It was acquired by eBay in June of 2005.