This is one of those questions I get ALL the time. “I never read those long-copy sales letters. They can’t possibly work, can they?” “MY target market doesn’t read those long-copy sales letters, they want shorter letters.” “I can’t imagine anyone reading that much.” And so on. Okay, before I get around to answering the question, let me quickly explain what a long-copy sales letter is. It’s those sales letters that are dotted across the web where you have to scroll down and down and down before you finally find the price. Yeah. You know the ones. So do they work? Yes they do — IF they’re done right. Here’s the thing. The reason they work is NOT because they’re long. Length doesn’t equal sales. What DOES equal sales is if you properly answer all of your ideal client’s questions and objections and demonstrate your product/service/program will solve your ideal client’s problems. And all that takes words. How many words depends on how expensive an investment your solution is. Think of a conversation

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